Sachin Tendulkar has been appointed as the brand ambassador for Kaspersky Lab. Kaspersky Lab is one of the most trusted and recognized company having expertise in the field of Anti virus software’s and other IT threats.
Harry Cheung, Managing Director of Kaspersky Lab-Asia Pacific said that “Cricket is like religion in India. The youth of this nation looks up to Sachin Tendulkar as a huge inspiration. We are naturally excited to be associated with the cricketing maestro”
“Sachin Tendulkar personifies our core brand truths of Relentless Expertise, Always Ahead, Different, Optimized and Reassuring. We recognized the great synergy between our brand and Sachin Tendulkar, both being leaders and specialists in their own fields. Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company’s ambitious growth plans. We believe that Kaspersky Lab will benefit from the tremendous credibility and influence of brand Sachin,” he added.
Sachin Tendulkar said, ”I am very happy to be associated with Kaspersky Lab – a leader in IT security space. To be part of their major involvement in sponsorship of world-class sporting events such as motor sports, rugby, and now cricket will indeed be wonderful. I myself have used Kaspersky products in the past to protect my personal computers and mobile devices, and am satisfied with the performance, security and speed. Just like in cricket, where you need quicker reflexes, what I understand is that Kaspersky’s response time to threats is much quicker and faster than the others.”
