Little Master Sachin Tendulkar becomes the brand ambassador for the NDTV “Support My School Campaign”. The aim of this campaign is to provide better infrastructure, water and sanitation facilities in schools across India.
Sachin said that “This campaign is very close to my heart because we all know how important it is to support education and provide a proper platform. It is disappointing, though a reality, to see that girls don’t get to school in rural areas because of lack of facilities”
The channel will raise funds by a “12 hour live Telethon” on its networks. CEO of NDTV lifestyle, Smeeta Chakrabarti said that “NDTV is proud to be associated with this campaign. We aim to raise funds for at least a 100 schools and more. We would like every one of our viewers to get involved and participate”